Last month Howard Coleman of MCA Associates talked about how actively pursuing a comprehensive collaboration with your vendors can improve your bottom line and benefit your business. (He continues the discussion of creating a lean supply chain by building your supplier relationships in his LinkedIn group.)

Today we focus on how collaborating with your customers can improve your supply chain performance, and therefore, your bottom line. George Muha, a business development executive in the logistics industry, lists the Top 7 Reasons to Collaborate with Customers, in his blog, Freight Saving$ Tip$.

Muha gives a concrete example of how one supplier collaborated with her customer to make their supply chain more efficient. The reward - a loyal customer and increased profit margins for both parties.