More and more small businesses are joining LinkedIn and using the site in ways you’d commonly imagine: finding leads, growing their business, or finding vendors.

But have you considered these not-so-obvious uses for LinkedIn?

• Locate the right vendors to outsource services you’re not an expert on
  
• Build your industry network — online AND in person
• Win new business by answering questions in your area of expertise
• Keep tabs on your competition

Find out more about these and other ways small businesses can use LinkedIn by reading this article by Guy Kawasaki, courtesy of OPEN Forum.