The Manufacturing Institute (NAM) has produced a video titled “What Manufacturing Means to America” to show young people that there is a future in manufacturing.
Many parents and schools do not encourage their kids to purse manufacturing careers either, resulting in a critical lack of understanding and interest among the next generation of talent. This is at a time when manufacturing could not need that talent more.
The Manufacturing Institute is partnering with manufacturers and other stakeholders to recreate the perception of manufacturing in the eyes of students, parents, educators and the general public, so that manufacturers can attract the talent they need to grow.
They ask that you share the video with the middle schools and high schools in your communities. You can also get out the word on social media and join the conversation on Twitter at #WeAreMFG.
You can also visit the NAM website for information on their career awareness recruitment program, Dream It. Do It. This program includes national and local activities to engage, educate, and employ the next generation of skilled manufacturing talent.
NAM also promotes National Manufacturing Day, in which manufacturers open their doors to their communities. By hosting plant tours and other engagement activities, manufacturers expose students, parents, teachers, guidance counselors, and the general public to opportunities and realities of today's manufacturing industry.