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Overcoming Objections in the Complex Sales Cycle

B2b-sales-cycleToday we are featuring a guest post by our good friends at Stratavant, a B2B strategic marketing firm that specializes in consultative selling ROI calculators....

Learning how to overcome objections is an essential selling skill. It also takes time and experience. This is particularly true for sales teams with a long and complex sales cycle.

With that in mind, here are links to four of our most popular blog posts related to overcoming different kinds of customer objections during a complex sales cycle.

What’s the biggest objection you hear from customers, and what is your response?

By Darrin Fleming
Managing Director, Stratavant
Blog -

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