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What to do when a manufacturer introduces a new product line (and kills an old one)

WTWO_logo_Officialby Mark Tomalonis
Principal, WarehouseTWO LLC

Good news!  Your manufacturer has just announced a new product line or an improved version of a long-established product line!  Your salespeople have something new to sell!  Yay!

But the manufacturer is stopping production of the old product line, effective almost immediately.  Ouch!  And it will not take back any of your existing inventory on this old product line.  Double-ouch!

What about your customers who use the old style product line and do not want to change (or cannot, at least right away)?  And what about all of that inventory of the old style product that you still own?

When a manufacturer retires an old product line, to be replaced with a new one, distributors are faced with three near-term challenges:

  • What to do with existing inventory of the about-to-be-retired product line
  • How to serve existing customers who still want/need the old product line
  • How to minimize the risk of investing in speculative inventory of the new product line

Click here to see how formalized “inventory-sharing” among peer wholesaler-distributors through WarehouseTWO can help mitigate these challenges.

About WarehouseTWO
WarehouseTWO, LLC is an independent “inventory-sharing” service created exclusively for durable goods manufacturers and their authorized distributors, and for any group of durable goods “peer” wholesaler-distributors, such as members of a buying/marketing group or cooperative.  To learn how inventory-sharing with WarehouseTWO can help your business, visit the WarehouseTWO website, or email


Tribute, Inc. provides ERP business management software, TrulinX, for industrial distributors and fabricators in the fluid power, motion control, and automation industry and is integrated with WarehouseTWO to facilitate excellent servicing of your customer's inventory needs.