There are benefits to using both a business intelligence (BI) solution and a customer relationship management (CRM) solution.
But which solution should you implement first?
Marie Haydock of MITS Distributor Analytics talks about the advantages of both in the article, BI vs CRM: Which should come first?
In her experience implementing both systems at hundreds of companies, she says that whether you implement one or the other first really comes down to your goals for the company.
If it’s to have the strongest impact on profitability, then wholesale distributors need to first implement a good BI solution.
If profitability is already optimized and the goal is to fine tune the sales process, then implementing a CRM system would be a good choice. Read the full article to see which is the better solution for you.
MITS Distributor Analytics allows distributors to use the data in their ERP systems to make better, more informed decisions by making that data easily available from you desktop, tablet or smartphone.
Integrated with TrulinX ERP distribution management software, customers have real-time facts and trends at their fingertips and the intelligence needed during customer meetings and vendor negotiations — no matter where they take place.
MITS Distributor Analytics allows customers to build custom reports to their own specifications or use a set of standard dashboards, scorecards, and hundreds of interactive reports specifically designed to answer the most common distributor questions. For more information on MITS, click here.